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Our Mission

Combining technology, a passion for fishing & outdoor adventure, and centering it in one of the most amazing places on Earth, Alaska, we're bringing all the information you need right to your finger trips while helping everyone celebrate all things outdoor Alaska. 


Our Core Values​

  • The Customer is Always Right 

  • Listen to our customers & advance our technology based on their input

  • Integrity, mutual respect, praise and recognition

  • Conservation and Our Sporting Traditions

  • Leave everything better than you found it

  • Celebrate every adventure & every catch 

  • Help the next generation develop that amazing love for adventure and the wonders of nature

  • Have Fun! Smile and say hello to everyone!

How We Do It


  • Openly share knowledge of safety, technique, and adventures

  • Teach and mentor

  • We encourage our staff to play and adventure everyday

  • Don't take ourselves so seriously we can't have fun and encourage others to do the same

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